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How it works

From blank wallto landmark

A repeatable six-phase process that keeps big, public work calm, on-budget and on-brief, without flattening the art.

  1. 01

    Discovery & brief

    We walk the wall, meet the stakeholders and pin down the one thing it has to say. Site survey, light study, constraints.

    Week 1
  2. 02

    Concept & sketch

    Two or three distinct directions, rendered in situ so you can see them at true scale before a drop of paint is mixed.

    Weeks 2–3
  3. 03

    Approvals & permits

    We handle landlords, the city and historic boards where needed: access plans, safety plans, insurance — the works.

    Weeks 3–5
  4. 04

    Production

    Lifts go up, the grid goes on, and the wall comes to life. Nocturnal shifts where the site allows for cleaner light.

    Weeks 5–8
  5. 05

    Reveal & launch

    Photography, film and a launch moment, plus the brand assets so the mural lives online as loudly as it does on the street.

    Week 8
  6. 06

    Care & documentation

    Anti-graffiti coatings, a maintenance schedule and a full archive so the work stays sharp for years.

    Ongoing

Start at phase one with us.

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